Using the example of two Munich hotels, carathotel and hotelmüller, hetras and AHM, a Swiss hotel service company, have shown how a hotel's reach, booking rates and RevPAR can be improved in a matter of months.
The challenges faced by the two hotels, as well as their solutions, measures and instruments are the subject of a comprehensive case study called "Revenue is the Be-All and End-All for a Turnaround".
The software provided by hetras turned out to be a particularly strong driver of the change process. "Switching to hetras means that our property management system is now straightforward, easy to use and can be accessed 24/7 from any place at all", explains AHM's head of marketing, Claudia Riede. To which revenue manager Pamela Heimer adds: "hetras has a very open interface, which allows us to draw on services from a wide range of different partners."
The case study conducted by hetras and AHM clearly describes
- The structural requirements for successful hotel management
- The technical requirements for future-proof property management, e.g. by connecting a channel manager
- The significance of high-performance interfaces to online booking portals (OTAs)
- Efficient rate management